51FIFTY - Make It Happen and Live The Madness - Lifestyle

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51FIFTY is power! Power to overcome, power to persevere, the power to set your life on the course of success. When you’re faced with the challenge’s life throws at you, you focus and do what is needed to go beyond what is required. Stand up, stand firm, believe, make it happen and live through the madness, knockin’ doors down along the way!

51FIFTY represents the lifestyle we choose to live, to have confidence in ourselves, to not let anyone or anything stop us, to overcome all adversity. We choose to be who we’re meant to be.

We help others with empathy, compassion and honor. We see a world that is destined for greatness when we lift each other up rather than tearing each other down. We choose to help, focus on community and inspire those around us.

We are 51FIFTY!

Mens Apparel


Womens Apparel

Energy Drink

Kids Apparel



Events & Fight Nights


It’s not just about what we do, it's who we are. It's staying humble and giving back however we can. That's why 51FIFTY gives back to hundreds of kids through multiple programs each year. After school boxing programs, the Race for Autism, and mental health awareness with Race To End The Stigma are just a few of the efforts 51FIFTY is involved with through the Carlos Vieira Foundation.

Carlos Vieira Foundation

Gloves Not Drugs

Giving Back

The "Race for Autism" is an autism awareness campaign. Since the beginning, a percentage of every can of 51FIFTY Energy Drink sold has gone towards the Carlos Vieira Foundation, a 501(c)(3) non-profit organization dedicated to helping families living with autism.

51FIFTY also sponsors multiple fundraisers throughout the year put on by the Carlos Vieira Foundation. The monies collected benefit families through their Direct Help Grant Program. To learn more about the "Race for Autism" or the Carlos Vieira Foundation, visit carlosvieirafoundation.org.


Take a look through our ever changing and updating video catalog! We are constantly trying to create and upload new and interesting videos! You will find a great source for some of the amazing, humorous, 51FIFTY-style videos. For more videos, check out our YouTube channel!