51FIFTY - Make It Happen and Live The Madness - Lifestyle

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WELCOME TO 51FIFTY- LIFESTYLE WITH A PURPOSE

51FIFTY is power! Power to overcome, power to persevere, the power to set your life on the course of success. When you’re faced with the challenge’s life throws at you, you focus and do what is needed to go beyond what is required. Stand up, stand firm, believe, make it happen and live through the madness, knockin’ doors down along the way!

51FIFTY represents the lifestyle we choose to live, to have confidence in ourselves, to not let anyone or anything stop us, to overcome all adversity. We choose to be who we’re meant to be.

We help others with empathy, compassion and honor. We see a world that is destined for greatness when we lift each other up rather than tearing each other down. We choose to help, focus on community and inspire those around us.

We are 51FIFTY!


WHAT'S NEW

12 April 2021
51FIFTY
Derek Thorn Gets Another SRL Milestone Win at Irwindale SpeedwaySPEARS SRL Southwest Tour SeriesBakersfield, CA - Derek Thorn tied M.K. Kanke with six career Southwest Tour Series victories at Irwindale Speedway (CA) Saturday n...
22 March 2021
51FIFTY
By Steven Blakesley | March 21, 2021Five-time SPEARS SRL Southwest Tour Series Champion Derek Thorn has had a long history of being snakebit, when it comes to prestigious Super Late Model events. While he has victories in some ...
15 March 2021
51FIFTY
CARLOS VIEIRA TAKES $5,000 MADERA MAVTV PRO LATE MODEL OPENERMADERA, CALIF. (March 13, 2021) – Livingston's Carlos Vieira scored his first MAVTV-televised Nut Up Pro Late Model victory on Saturday night at Madera Speedway, earn...
01 March 2021
51FIFTY
Corey Taylor has lent his rapping talents to Moonshine Bandits' "Live the Madness," the latest single from the outlaw country hip-hop duo. The Slipknot and Stone Sour vocalist also appears in an accompanying music video alongsi...
25 February 2021
51FIFTY
​It's a match made perfect! As a long time sponsor of Hunter Cross, we are so proud to see Hunter at the top of his game. The sky is the limit to where this young man will go. And we love to see him continue to #LiveTheMadness and...
25 February 2021
51FIFTY
 We are proud to sponsor such an amazing program for up and coming drivers! Here's to another great year....A little different but still a great year!This is a nine race SERIES in 2021 and it is televised on MAVTV! "The co...

51FIFTY APPAREL - A REMINDER OF HOW FAR YOU'VE COME

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51FIFTY – LIFESTYLE WITH A PURPOSE



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GIVING BACK

It’s not just about what we do, it's who we are. It's staying humble and giving back however we can. That's why 51FIFTY gives back to hundreds of kids through multiple programs each year. After school boxing programs, the Race for Autism, and mental health awareness with Race To End The Stigma are just a few of the efforts 51FIFTY is involved with through the Carlos Vieira Foundation.


Carlos Vieira Foundation

Gloves Not Drugs


Giving Back

The "Race for Autism" is an autism awareness campaign. Since the beginning, a percentage of every can of 51FIFTY Energy Drink sold has gone towards the Carlos Vieira Foundation, a 501(c)(3) non-profit organization dedicated to helping families living with autism.

51FIFTY also sponsors multiple fundraisers throughout the year put on by the Carlos Vieira Foundation. The monies collected benefit families through their Direct Help Grant Program. To learn more about the "Race for Autism" or the Carlos Vieira Foundation, visit carlosvieirafoundation.org.


Videos

Take a look through our ever changing and updating video catalog! We are constantly trying to create and upload new and interesting videos! You will find a great source for some of the amazing, humorous, 51FIFTY-style videos. For more videos, check out our YouTube channel!