51FIFTY is power! Power to overcome, power to persevere, the power to set your life on the course of success. When you’re faced with the challenge’s life throws at you, you focus and do what is needed to go beyond what is required. Stand up, stand firm, believe, make it happen and live through the madness, knockin’ doors down along the way!

51FIFTY represents the lifestyle we choose to live, to have confidence in ourselves, to not let anyone or anything stop us, to overcome all adversity. We choose to be who we’re meant to be.

We help others with empathy, compassion and honor. We see a world that is destined for greatness when we lift each other up rather than tearing each other down. We choose to help, focus on community and inspire those around us.

We are 51FIFTY!

51FIFTY is power! Power to overcome, power to persevere, the power to set your life on the course of success. When you’re faced with the challenge’s life throws at you, you focus and do what is needed to go beyond what is required. Stand up, stand firm, believe, make it happen and live through the madness, knockin’ doors down along the way!

51FIFTY represents the lifestyle we choose to live, to have confidence in ourselves, to not let anyone or anything stop us, to overcome all adversity. We choose to be who we’re meant to be.

We help others with empathy, compassion and honor. We see a world that is destined for greatness when we lift each other up rather than tearing each other down. We choose to help, focus on community and inspire those around us.

We are 51FIFTY!

Knockin' Doorz Down the Book

KNOCKIN' DOORZ DOWN

by Carlos Vieira


Read about the beginning of 51FIFTY

We Support Community

It’s not just about what we do, it's who we are. It's staying humble and giving back however we can. That's why 51FIFTY gives back to hundreds of kids through multiple programs each year. After school boxing programs, the Race for Autism, and mental health awareness with Race To End The Stigma are just a few of the efforts 51FIFTY is involved with through the Carlos Vieira Foundation.

Race For Autism
 

At the Carlos Vieira Foundation, we strive to help those in our community who are affected by autism spectrum disorders.

Race 2B Drug Free
 

Race 2B Drug Free is a campaign to raise awareness and educate the community about the harmful effects of drug use.

Race To End
The Stigma

At the Carlos Vieira Foundation, we strive to support the mental health community through education, fundraising and facilitating resources.

Life Your Life With Purpose

We help others with empathy, compassion and honor. We see a world that is destined for greatness when we lift each other up rather than tearing each other down. We choose to help, focus on community and inspire those around us.

A Percentage of Every Sale is Donated!

Lifestyle With A Purpose Logo