About 51FIFTY

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About 51FIFTY

51FIFTY is power! Power to overcome, power to persevere, the power to set your life on the course of success. When you’re faced with the challenge’s life throws at you, you focus and do what is needed to go beyond what is required. Stand up, stand firm, believe, make it happen and live through the madness, knockin’ doors down along the way!

51FIFTY represents the lifestyle we choose to live, to have confidence in ourselves, to not let anyone or anything stop us, to overcome all adversity. We choose to be who we’re meant to be.

We help others with empathy, compassion and honor. We see a world that is destined for greatness when we lift each other up rather than tearing each other down. We choose to help, focus on community and inspire those around us.

We are 51FIFTY!

What's In A Name?  51FIFTY!

51FIFTY was borne out of one man’s desire to chase his dream. It didn’t matter how many people told him how dangerous it was and that he shouldn’t take the risk. In fact, that only served to strengthen his resolve. He embraced this new identity and created the 51FIFTY logo which, to this day, stands to represent a person who never quits, meets all challenges head on, doesn’t let fear dictate their decisions, pushes the limit and is "crazy" enough to chase his or her dream.

We at 51FIFTY believe that everyone has the opportunity for greatness. Once a person decides that he or she does not want to live an ordinary life and does something about it, they become one of us. One can’t be afraid to stand out from the rest. We only reach the top by tuning out the naysayers and taking a chance. We call that “living the madness”.

Live The Madness

Live the madness, came to life from one mans dreams, and now represents the lifestyle in which one lives.  To Live "through" the madness of life, to conquer ones destiny, to push every last bit of your energy and power into your accomplishments!  When life is trying to drag you down or hold you back, you overcome and keep moving forward! That is Living The Madness!



Race for Autism


The "Race for Autism" is an autism awareness campaign. Since the beginning, a percentage of every can of 51FIFTY Energy Drink sold has gone toward the Carlos Vieira Foundation, a 501(c)(3) non-profit organization dedicated to helping families living with autism. To date, over $800 thousand has been donated.

51FIFTY also sponsors multiple fundraisers throughout the year put on by the Carlos Vieira Foundation. The monies collected benefits local families through the Direct Help Grant Program. To learn more about the "Race for Autism" or the Carlos Vieira Foundation, visit carlosvieirafoundation.org.




Race For Autism


Giving Back

Race For Autism


51FIFTY Boxing Clubs


51FIFTY Vodka