51FIFTY is a lifestyle. We believe in pushing yourself......finding your passion, knowing your dreams, and working hard, always striving to make those dreams your reality! We believe life is too short to sit back and say what if. Go after it, grab it, make it happen! Being 51FIFTY is committing to that hard road, that road that you know is going to be tough, but the most rewarding! That’s Living The Madness! That’s 51FIFTY!
51FIFTY was borne out of one man’s desire to chase his dream. It didn’t matter how many people told him how dangerous it was and that he shouldn’t take the risk. In fact, that only served to strengthen his resolve. He embraced this new identity and created the 51FIFTY logo which, to this day, stands to represent a person who never quits, meets all challenges head on, doesn’t let fear dictate their decisions, pushes the limit and is "crazy" enough to chase his or her dream.
We at 51FIFTY believe that everyone has the opportunity for greatness. Once a person decides that he or she does not want to live an ordinary life and does something about it, they become one of us. One can’t be afraid to stand out from the rest. We only reach the top by tuning out the naysayers and taking a chance. We call that “living the madness”.
Live the madness, came to life from one mans dreams, and now represents the lifestyle in which one lives. To Live "through" the madness of life, to conquer ones destiny, to push every last bit of your energy and power into your accomplishments! When life is trying to drag you down or hold you back, you overcome and keep moving forward! That is Living The Madness!
The "Race for Autism" is an autism awareness campaign. Since the beginning, a percentage of every can of 51FIFTY Energy Drink sold has gone toward the Carlos Vieira Foundation, a 501(c)(3) non-profit organization dedicated to helping families living with autism. To date, over $800 thousand has been donated.
51FIFTY also sponsors multiple fundraisers throughout the year put on by the Carlos Vieira Foundation. The monies collected benefits local families through the Direct Help Grant Program. To learn more about the "Race for Autism" or the Carlos Vieira Foundation, visit carlosvieirafoundation.org.